Growing up in Traverse City, Moomers Homemade Ice Cream becomes a childhood staple. Located on a quaint farm on the west side of town, it makes for a great place to escape the chaos of downtown Traverse City. What makes Moomers incredibly unique is the fact that it overlooks the farm that homes the very cows that produce the milk for the ice cream cones you eat. Tours of both the dairy farm and the ice cream store are available, and about 3,500 kids come through for field trips each year.
It is common knowledge that in May of 2008, Moomers won America’s Best Scoop on ABC’s “Good Morning America.” The owner, Nancy Plummer, reveals how much had changed since winning such an extraordinary title: “Sales went up 35% in one year, people from all over the world stop to visit.”
In order to keep track of where exactly their visitors are from, the Plummers have a map hanging near the cash register with pushpins for customers to mark their hometowns. This map gets wiped clean every year, and already this year there are pins displayed in six different continents. “One year, we had a pin in Antarctica,” Plummer muses, “but we think that may have been the work of a mischievous little boy.”
Moomers makes more than 120 flavors, with 20 available on a typical day. Butter Pecan was the most popular before “Good Morning America” made Cherries Moobilee famous. I can attest that both are marvelous and should be heavily sampled. Nancy’s favorite flavor changes per day, which is perfectly understandable.
New flavors are released when they open for the season in March. These new flavors are conjured up through mistakes, contests, and customer feedback. The Plummers invite fans to suggest flavor recommendations on Facebook. They are open to anything and often times get a good laugh out of some of the submissions. Other menu items include specialty sundaes, ice cream cakes, and ice cream sandwiches. Catering is available for special events such as weddings and birthdays. Moomers’ ice cream can also be found at a wide variety of retail outlets throughout Michigan and is available to be shipped as well.
Plummer comments that she never expected Moomers to become widely known, let alone famous: “When we first opened in 1998, we just expected to be a little mom and pop store that serviced the westside of Traverse City.””
Plummer and fans alike suspect that Moomers won America’s Best Scoop because of the atmosphere. It is welcoming and family owned, and locals and tourists both love the small town feel of being out in the country and seeing where their ice cream is coming from. Kids can take pictures with the cows and learn how ice cream is made. Moomers is more about an experience than a simple stop for ice cream. Stay connected with tour dates and times, new ice cream flavors, and news from the Plummers via their website and Facebook page.
~Jennifer Hamilton, Feature Writer