Small Business Saturday - The Awesome Mitten

Shop Small, Big Impact: Small Business Saturday

‘Tis the season to shop ’til you drop! Why not support your community while you are at it?

The nationally celebrated, annual event, Small Business Saturday, is Saturday, November 26, 2016, and is always sandwiched between Black Friday and Cyber Monday.

Small Business Saturday - The Awesome Mitten
Eastern Market in Detroit. Photo courtesy of Aaron Cruz

Started by American Express in 2010, Small Business Saturday has taken off and gained support in communities all throughout the United States. In 2015, nearly 95 million people participated in Small Business Saturday shopping.

This official day (approved unanimously by the U.S. Senate in 2011) encourages people to shop at independent and small businesses instead of chain stores and online. Small business is often described as the backbone of local economies and can have a large impact on communities. In 2014, nearly $14.5 billion was spent on Small Business Saturday!

Small Business Saturday - The Awesome Mitten
Image courtesy of American Express

Shoppers appetites also support local eateries and restaurants, helping more than local retailers on this busy day. So, as you search for unique and memorable gifts this holiday season, be sure to shop small in a neighborhood near you!

Check out these Districts and Shops in your Neighborhood:

Grand Rapids

Check out the Downtown Market for gifts perfect for the foodie in your life. Vendors feature specialty items including wine and spirits and cooking oils and spices. Don’t forget about Michigan Pantry to stock your pantry with locally sourced salsas, dip mixes, pasta, soup, honey and more!


Visit the Old Town district and stop in Mother & Earth Baby Boutique for natural and unique gifts for moms and babies this holiday season.


Downtown Kalamazoo has a wide range of stores guaranteed to help you check off your holiday shopping list. Find special gift wrap, cards, and stationary at Petals and Postings. Warm up with a cup of tea at Tudor House Tea between your shop-hopping.


Enter to win a $100 gift card when you take a selfie shopping on Small Business Saturday in Downtown Holland!

Traverse City

Stroll through downtown Traverse City for a fun small town shopping experience. You can find extraordinary gifts and Michigan-themed apparel and merchandise.


Explore Eastern Market in Downtown Detroit and the auto city pride stores nearby including Detroit Vs Everybody and Detroit Mercantile Company. If a neighborhood adventure is more your style, go to Northwest Detroit for Shop small in GRANDmont Rosedale where lots of local vendors and shops will be open to celebrate.


For ahandmade gifts, stop by the Holiday Handmade Market and check out more than 40 local vendors! You can also always support local farmers and artisans at the Flint Farmers’ Market.

Flint #MittenTrip Small Business Saturday - The Awesome MittenGuide - The Awesome Mitten
Flint Farmers’ Market – photo courtesy of Joanna Dueweke.

What are your favorite store for holiday gifts and treats? What neighborhoods and communities do you support on Small Business Saturday?

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