I’m sure there are a lot of you out there who will agree with me when I say coffee is pretty great. It tastes delicious, warms you up on a cool day, puts an instant pep in your step, and is considered an acceptable breakfast for many people. One problem? Coffee just doesn’t have the vitamins and minerals we so desperately need. It was about two and a half years ago that the ingenious notion came to friends, and coffee enthusiasts, Brad Kifferstein and Jeremy ‘Jeb’ Belchinsky to change that with VitaPerk.
The duo saw the untapped opportunity that coffee provided. As Brad explains, “Most people don’t have time to eat three well balanced meals a day, but there are over 500 million cups of coffee consumed per day. We thought, ‘Why not make any one of those cups smart?’”
What does he mean by smart you may ask? Coffee was a vehicle for introducing vitamins and minerals into a person’s diet even though it was already a part of millions of people’s daily routine. VitaPerk utilizes that habit, filling a delicious beverage that’s already a part of your day with fifteen different vitamins and minerals that our nutrient-deficient culture desperately needs. Now that’s smarter than the average joe.
Not to mention it tastes great; VitaPerk comes in an Unflavored variety, but if you’re like me, you love a little extra delicious flavor in your coffee. Enter Mocha, Vanilla, and Hazelnut. For me, it was Hazelnut and a splash of cream and I was good to go. And at ten calories for the flavored varieties and only five calories for an unflavored packet, VitaPerk barely even registers for your day’s caloric intake. Not only is VitaPerk low in calories, but all of the flavors are all natural, and each packet contains only a hint of natural sweetener.
VitaPerk also donates a portion of their yearly profit to Vitamin Angels, an organization that provides vital nutrients for children under five. So each time you add a packet of VitaPerk to your morning cup of coffee, you’ll know you’re not only doing your body good, but you’re also helping an underprivileged child do the same.
Since VitaPerk is still very much in its infancy, having launched very softly in the fall, the number of people who can benefit from the company’s product and donations is not at mammoth proportions just yet. Although the sales outlook suggests that may change in the not so distant future: though only in production for the third run of the product, Brad and Jeb were able to show off VitaPerk at a coffee trade show in New York City, where the product received extremely positive feedback.
With a goal to penetrate a quarter of one percent of all coffee cups consumed on a daily basis (at 500 million a day, that’s a lot more coffee than it may sound) in the next five years, expect to see much more of VitaPerk. As Brad puts it, “Some exciting things are on the horizon as we attempt to perk the world!”