TweetUp Kzoo – Brand Marketing with @ImperialBev

What will be featured?

Brand Marketing on Social Media

If you’ve read the multitude of literature on social media branding, you can only imagine the challenges many local businesses experience attempting to do it well. However imagine having to sustain a brand that represents more than 4,000 brand products? Anne Drummond from Imperial Beverage will give us her take on her company’s social media brand marketing. Come prepared with questions of your own!

About Anne Drummond

Anne Drummond is a marketing specialist for Kalamazoo-based Imperial Beverage. She is responsible for brand marketing for their nearly 4,700 products, as well as institutional marketing for Imperial Beverage through traditional and social media marketing methods.

While Drummond’s background is rooted in the hospitality and restaurant industries, she has also worked in nonprofit and now for supplier/distribution. She attended Western Michigan University, where her area of study was English, and though left Kalamazoo for a time, has lived in the area for the last 9 years.

For detail updates and more on upcoming social media events, come be our fan by “liking” TweetUp Kalamazoo on Facebook http://www.facebook.com/tweetupkzoo.

What is a Tweetup?

The Tweetup is when the digital turns into face-to-face, 140 characters into a meaningful conversation, a recognizable position on a blog into an ability to listen. Tweetup Kalamazoo is held every third Friday of the month.

Where will it be?

The wonderful awesome Wine Loft in downtown Kalamazoo. It’s hooked up with Wi-Fi so you can bring your laptops if you would like and there’s A/V so we’ll do a live stream of tweets with the hash tag #tweetupkzoo. The private loft has been reserved.

If you have any other questions, tweet or DM @tweetupkzoo or founder @SarahLWLee.

This event proudly hosted by:

THE WINE LOFT LOGO 000 TweetUp Kzoo - Brand Marketing with @ImperialBev

Exclusive TweetUpKzoo food and drinks specials will be available and make sure to check it out! Cash bar is also available.

Click here to check out their food and beverage menu.

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