Late in the summer, the 28th Street Metro Cruise is back for its tenth year in the Grand Rapids area. On Friday, August 22 and Saturday, August 23, cars will be cruising along 15 miles of 28th Street starting in Grandville and ending in Cascade. Classic car lovers will see unique vehicles from all over the country at the premiere auto show in West Michigan!
“Cruisers have long considered 28th Street a memorable place for car lovers, particularly around the Roger’s Plaza area in Wyoming. When the M-6 opened on the south end of Grand Rapids, it was to help drive business to the 28th Street corridor,” said Bob O’Callaghan, of the Wyoming-Kentwood Area Chamber of Commerce, which runs the event. Rogers Plaza Town Center in Wyoming will feature an expanded vendor and food court and many of the events will take place there. The vehicles showcased during the Cruise reflect the automotive passion found in Michigan, including hot rods, low riders, muscle cars, performance cars, classics, antiques and motorcycles.
Returning this year, the Pinup Girl Contest will be held on Friday evening, as Cruise goers can choose their favorite Pinup Girl in an expanded contest featuring 16 of the girls on the “Metro Cruise Pinup Calendar.” Calendars will be available for sale and proceeds will benefit the WKACC Foundation’s Scholarship Fund, providing scholarship money for area high school students. The event is totally volunteer-run, and proceeds for the event are used to help support Chamber programs.
For the first time, the Metro Cruise will also host a community event Friday night to benefit area students who provide the majority of the volunteer workforce for the event. After the contest, WKTV will host “Metro Cruise Live on the Concourse” from 8 to 10 pm, featuring rarely seen automobiles on a live TV show.
Boasting more than 200,000 people and 15,000 vehicles, the Cruise remains an open, free to attend event, and each venue is paid for by business sponsors. There has been momentum within the 28th Street merchants’ community to increase event participation.
“The Metro Cruise generates a welcomed injection of tourist dollars into our community and represents a huge marketing/promotional opportunity for local and regional businesses,” said O’Callaghan.
For more information on the Cruise, check Facebook page.
If you love classic cars, why not check out one of the best auto shows in Michigan in mid August at the Metro Cruise?