The Michigan Bier Celebration is, as the name describes, a celebration of Michigan brews. It will take place on Saturday, July 19 from 1 PM-7 PM at Harvey Kern Pavilion in Frankenmuth. Dig a little deeper and you’ll realize that it’s a lot more than a beer festival. In fact, your participation in the fest—and the event preceding the fest—would benefit the legacy of Michigan’s military veterans. Here’s what I mean:
It’s Actually an Afterparty
Just before the festival, you have the chance to participate in a special kind of 5K race—FrankenMudder—which is described on the event’s registration page as “a ‘boot-camp’ style run featuring 17 challenging obstacles that
involve climbing, running, crawling, and swimming.” Think Tough Mudder, but three miles (instead of ten) and benefiting a local organization. Entrance into the Michigan Bier Celebration is included in the FrankenMudder registration fee. You might know this already: there aren’t many things better than having a beer after a race.
You Don’t Have to Race to Partake
If you have no intention of performing the General’s Jeep Push, the Cargo Drop, or the Devil Dog Crawl, that’s OK. You can still enjoy beer from 12 Michigan brewers, BBQ and other tasty food, live entertainment, a wooden dance floor, and goods from various local vendors. General admission tickets to the Celebration are only $12, and VIP tickets are available for $30. While VIP tickets come with certain benefits, everyone walks away with an awesome souvenir boot sampler from Frankenmuth Brewery, also a gold-level sponsor of the event. Das good bier. Get your tickets.
It’s a Fundraiser
Both the Celebration and FrankenMudder will benefit Michigan’s Military and Space Heroes Museum. The museum, located in Frankenmuth, aims to honor, respect, and remember Michigan’s veterans. It includes over 400 exhibits and boasts the largest Medal of Honor collection on display in the US. From FrankenMudder, organizers hope to raise $20,000. Proceeds from the Celebration ticket sales will benefit the museum as well as a non-profit called Charity Celebration, which helps other organizations with fundraising events.
Be in the Vanguard
This is the inaugural year for both the fest and the race. Frankenmuth is centrally located, and it’s possible (maybe even probable) that you’ve been through town to grab a chicken dinner, an ornament, or to enjoy a water slide. Maybe all of the above. This is your chance to see Frankenmuth differently, help out a one-of-a-kind museum, and enjoy a tasty beverage in the process. Here’s to hoping that you’ll be part of the success of these first-ever events!
What about The Michigan Bier Celebration are you looking forward to? Are you planning on doing any 5k fun-runs this summer?