Corktown will be opening its doors to a new pub late this summer on the historic corner of Michigan Ave. and Trumbull. If you’re used to the king of long necks, Red Bull and vodkas, and obnoxious music, then you’re about to have a wrench thrown into your gears. “This place will not be a meat market,” Stephen Roginson told me. Roginson and his partner Anthony O’Donnell are the masterminds behind Batch Brewing Company.
After moving to Detroit from Royal Oak, Roginson realized that his loft wasn’t the ideal place to brew, so he looked elsewhere to perfect his craft. “My first idea was to open a spot where home brewers, like myself, had a place to brew, but then I realized that I wanted to create a place where I wanted to drink.”
This is the first nano brewery in Detroit. Nano-brewery is defined as a brewery that can only brew between ten gallons to four barrels of beer at a time. Batch will not only have the ability to educate but also market his concept. Brewing small batches gives Roginson room to experiment. “We will have comment cards to go along with our beers, so we can get the best feedback on what works and what doesn’t,” Roginson explained. The beers will have crazy Batch-inspired names like Son of a Batch IPA.
Another unique concept that Roginson is implementing to his brew line up is having a ‘Feelgood’ beer on tap. Every month there will be a new beer on tap and three dollars from every pint will be donated to a designated charity. “While the National Multiple Sclerosis Society will be our main contributor at first, we will find time to share with other charities as well.”
To increase Detroit love, a prominent passion for Batch, each month they will feature a local artist and kick off each new opening with entertainment provided by local musicians. All the art will be for sale with all profits made going directly back to the artist.
Ultimately, Batch has bigger ambitions for the space, which includes installing a kitchen and having a full menu, but in the meantime Batch will be taking full advantage of the local Detroit food trucks to feed their hungry customers. “I’ve been to a lot of cities around the country that have utilized their food trucks in amazing ways. Cities such as Portland and Madison are good examples. The food is always fresh, authentic, and a great reflection on the community.” Each day Batch is open there will be a food truck on hand.
Starting up a brewery from the ground up is no easy task, and it isn’t cheap either. That’s why Roginson has started an Indiegogo campaign to help raise money to pay for everything from fermenters to the brewhouse and everything in-between. Also included is an incentive for you to contribute; a give-back model that Roginsion is using for donations anywhere from $10 to $2,500. Each amount has an incentive ranging from your first round on the house to having your own personalized seat at the bar. A handy perk for those busy nights when someone happens to be sitting in your own “Norm’s Corner.”
So this weekend when you’re waiting in line at the bar for your luke-warm, watered-down beer, and some spiky-haired, Pauly D look-a-like is fist pumping into your personal space bubble, take a step back and think about where you could’ve spent that fifty bucks. “Drinking heartily is something we truly believe in and hope to accomplish with Batch Brewing Company. Providing great beer and a homely atmosphere for the Detroit community.”
Chaz Parks, Contributing Writer