“If we’re going to live in it, day in and day out, it’s going to have to be the best,” states High Five Threads co-founder Lance Hill as he gestures to his current attire. Hill is adorned in both a High Five Threads t-shirt and a sweatshirt, upholding the philosophy that wearing his brand is the best marketing tool. I can certainly confirm that Hill is true to his brand, I have known him for about two years now and have never seen him in anything other than High Five Threads apparel.
Michiganders responded positively to the official grand opening of High Five Threads in the Village of Grand Traverse Commons in July 2011. So positively, in fact, that just over two years later, a second location was added to the bustling downtown Traverse City district. Located at 140 East Front Street, Hill says this location brings a whole different kind of customer. The downtown location has a very unique energy, and it excites Hill to be a part of it. People who have never heard of High Five Threads can stop in to browse, shop, and even be directed to the Grand Traverse Commons location for a frosted glass of keg beer.
One of the most exciting aspects of this venture includes the merge of High Five Threads and Two Bays. High Five Threads acquired Two Bays after meeting with owner Matt Vandlen and learning about his passion and mission. The principle behind Two Bays is to buy local and to support local businesses. Vandlen’s vision for Two Bays originally did not include any retail ideation, but was created for school fundraising and non-profit charities. However, the brand recognition of retail was undeniable, and the beauty behind Two Bays apparel was created. 20% of various Two Bays product sold is donated to a local charity or non-profit. If you’re interested in getting involved with Two Bays or have a charity that you are particularly passionate about, they would love to hear more and partner up with you.
The goal of High Five Threads founders, Lance Hill and Byron Pettigrew, is to create an experience for shoppers every time they step into one of their stores. What does this mean? This means that either Hill, Pettrigrew, or Vandlen want to be there when customers arrive. They want customers to know exactly how much their brand means to them and how much each customer makes a difference every time they shop locally. To see someone who is vested in the company standing at the counter, ready to answer any and every question a customer has is invaluable, and after two years, this practice seems to be working very well for these gentlemen.
With High Five Threads, there is no guess-work; just 100% United States-made apparel, mitten love, and a team of dedicated individuals who work to serve the Grand Traverse community everyday. Stop in to their new location as soon as possible to check out the awesome apparel and to have a conversation with some people who are truly passionate about the community they live in.