There’s an app for translating Pig Latin, there’s an app for learning weird facts, there’s even an app to read your texts aloud to you. And now there’s an app for navigating Traverse City. The Traverse Traveler app is a 12 category app that includes categories such as dining, wineries, shopping, and more. “We are the first and only FREE iPhone app that promotes Traverse area businesses,” Brandy Wheeler, the creator of the app said. “The app integrates with Google Maps to show each location relevant to where you are standing. Whether you’re looking for a hotel for the night, planning a wine tour on Leelanau or Old Mission Peninsula or shopping for locally-made products, you can find it on the app,”she said. “It’s social media enabled too, so you can share your favorite places on Facebook & Twitter without leaving the app!”In a world where “there’s an app for that” is the new catch phrase, it’s no surprise that apps are now available for traveling . “Once I began using an iPhone last summer I realized app technology is the future of travel marketing,” Wheeler said. “What better way to reach visitors than on a device they already have in their pocket or purse?” When it comes to her business she feels it’s important to support local businesses. “Our mission has always been to help Traverse area visitors discover the fantastic locally-owned businesses in the area —many of which are off-the-beaten-path. An app with built in GPS style navigation provides the means to get them door-to-door.”
It seems every year Traverse City becomes more and more popular as a tourist destination and Wheeler is tuned into this. “The uber-regional app is designed for anyone traveling to Traverse City, Michigan or the surrounding area,” she said. But the locals are not entirely left out of the equation. “We’ve found that locals love it because it’s such a handy resource for contacting the businesses they visit regularly and discovering new ones. I use it to order take-out from my favorite restaurants, make appointments at the salon and get back-road directions from one winery to the next,” she said.
The app for the area was a no brainer for Wheeler, “I love Northern Michigan. And sharing information with visitors about all the great destinations that surround us is why I started my business in the first place,” she said. “We are a small business promoting other small businesses. And we believe it’s important to keep up with technology to meet our customers needs.”
Currently the app is available on iPhone, Ipod Touch, and the iPad. But Wheeler said that they are in the process of working on a version for the Android due to popular demand. ~Eliza Foster, Managing Content Editor