Picture scantily clad models, a tattooed office staff, and a world class photographer with thousands of dollars of photo equipment jet-setting around the country for “work.” You’re probably imagining some dream world from New York or L.A., right? Well, prepare to have your mind blown, my friend, because I have first hand experience with this edgy band of outsiders, called Brockit. This Michigan photography crew hails from Houghton, way up in the Upper Peninsula, and if you’ve never heard of them you need to go check them out right now.
The east and west coasts may have harvested their fair share of the talent pool, but I’ve just recently awoken to the mass of creativity right here in Michigan. From Art Prize to The Upper Peninsula Art Map and everything in between, Michigan is home to thousands of creative professionals. And with the wide range of awesome work Brockit does, they fit seamlessly into the artistic collective that makes Michigan such a great place to live.
Based out of the century-old E.L. Wright School building, photographer Adam Johnson and his rock star staff have restored a full classroom with original window openings, period appropriate lights, and a refinished original hardwood floor – complete with dark marks from where school desk were once screwed in. Much of Brockit’s work is commercial, which keeps them busy in the studio and often brings about the need to travel nationally, though quite a bit of their work is centered in the Midwest. For example, they’ve recently completed large photo and video projects for The Palace in Auburn Hills, and Granger Construction Company from Grand Rapids.
In regard to their commercial work, Johnson says, “We work for marketing companies, cities, tourism councils, universities, hospitals, and small businesses. Everything from aerial work using planes or helicopters (our favorite, albeit most frightening) to funeral homes and breweries.”
But commercial work is far from the end of the Brockit repertoire. The group does edgy portrait work (including some artistic NSFW content) and rock star quality wedding photography among other things. You could easily blow an hour thumbing through their (NSFW) Tumblr page, let alone their actual portfolio site.
I hired Brockit for a photoshoot to promote my Things to do in the Upper Peninsula website and couldn’t have been more impressed. Their website says, “We are edgy, we are fast, we are personable, we are passionate, we are professional, and we love our clients,” to which I say check, check and check. I’ve been involved with everything from shoestring budget short films to mega million dollar Hollywood productions, and these guys are very much the real deal. The fact that they just so happen to be right here in Michigan just sweetens the deal.
If you need a photographer for your business, wedding or just about anything else, your first call should be to Brockit.