Brew is new to downtown Traverse City, and they bring a little something new to the table—literally. Their location at 108 E. Front Street offers a break at any part of the day. Brew boasts awesome hours from 7 a.m. to 11 p.m. everyday and until 2 a.m. on the weekend! They have a unique, quirky style with an extensive menu of coffee drinks, martinis, wines, beers, sandwiches, salads, and treats. The space itself is welcoming, artfully decorated, and absolutely a place to relax and hang out. Owners Melissa Charles, Jason Romine, and Sean Kickbush encourage people to come, sit, relax, and spend as long as they would like!
Everything from their seriously scrumptious chai to their “Mochatini” (Vanilla Stolli, Godiva, Bailey’s, and Espresso) to their “Love” Sandwich (bologna with Swiss and cream cheese topped with apple, lettuce, tomato, sprouts, and mayo) has been an instant success. They’ve already developed a following, and are loving the regular and often irregular routine.
Shawn explains, “We wanted to create a place for people to come have a conversation.” It’s hard not to have conversation with Higher Grounds aroma brewing in the air, Michigan beers on tap (and in the bottle), and a sincerely friendly staff. Brew is dedicated to promoting their fellow small businesses in town by supplying their fare and allowing for public events. There is a real sense of camaraderie, and the Brew-ers seems really excited about being a part of the downtown Traverse City community.
The doors at Brew won’t be closed to the public during any event, but they are happy to have staff ready for any sort of soiree people want to have—with a little warning. They have a very high seating capacity and are excited to accommodate, but they want everyone to feel welcome all the time. Families are welcome and encouraged all the time, so are friends and those just wanting to get a little work done.
Shawn smiles, “Everyone on staff is friendly.” He is not exaggerating either; the atmosphere at Brew breathes relaxation and enjoyment in their super comfortable furniture, Wi-Fi, delicious beverages, and great music.
Everything about Brew is unique right down to the wood on the floors. “We will never have another location. I don’t think we’d ever be able to find a place quite like this,” explains Melissa. The space used to belong to an art gallery, and after “a lot of late nights,” laughs Shawn, the owners were able to open the space up and really discover what they were working with. They had to have custom windows made and upholsters come in, their tables were commandeered from a closing bowling alley, and they got a lot of useful wood from an old barn. That’s not even the half of it, but undoubtedly the result is an “awesome” place for people of all ages to meet, eat, and have a conversation.
Brew is still relatively new to the Traverse City community, but its definitely making its mark. It’s hard for the staff to make decisions about specials and weekly events because there are so many great options. This week’s drink special is a “Twitchy Russian”: part mocha, and part dude!
Everyday seems to be a tad bit different at Brew. If you stop by, don’t forget to check out the bathroom—they have some really “awesome” chalkboards in there so you can leave your temporary mark! ~Joanna Dueweke, Regional Director
And if you’re going to be in the Traverse City area on December 15th, make sure to stop by the Traverse City Tweet Up, which will be held at Brew!