New Holland Artisan Spirits - The Awesome Mitten

Art of a Cocktail Contest

New Holland Artisan Spirits - The Awesome Mitten
Photo courtesy of Alex Beaton.

The rules of Art of a Cocktail were pretty simple: create an artisan cocktail featuring New Holland Spirits and a local Michigan product. ArtPrize was the inspiration for the contest, as New Holland wanted to do something to showcase Michigan beverages during the event.

I had the pleasure of judging this contest on Monday, October 15, at Louis Benton in downtown Grand Rapids, where the original 12 drinks had been narrowed down to the top five via public vote. Judges were asked to take a variety of things into consideration including presentation, aroma, taste and creativity. Each of those categories had options within them for different point values, making sure things like the “aroma” category didn’t outweigh the “taste” category. I’ve listed the drinks in order of my preference:

Read about the drinks in my post for Drink Michigan.

~Alex Beaton, Founder

New Holland Artisan Spirits - The Awesome Mitten
Photo courtesy of Alex Beaton

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